New campaign highlights rare diamonds and gemstones set in contemporary High Jewellery
creations, exemplifying the bold creativity of the House
MARCH 2026, LONDON – Graff has unveiled a striking new campaign in celebration of the trailblazing vision, expertise and artistry of the House.
Portrayed through a lens of modern sophistication, bold, high-intensity visuals invite the viewer to immerse themselves in the unmistakable world of Graff, where the mastery of craft and the beauty of creativity converge to create true works of art.
High Jewellery creations featured throughout the campaign are emblems of power and confidence. Handcrafted by the House’s skilled master artisans, featuring rare diamonds and gemstones, they command attention through fearless authority and magnetic presence. Radiant diamond light and rich, dynamic colour are defined to reveal depth, character and magnitude through each facet and across every visual.
Inspired by the moment a single droplet meets a still, iridescent pool of water, the campaign’s hero suite features a choker set with a 31 carat emerald cut unheated sapphire of Burmese origin, from which pear shape diamonds and sapphires ripple outward. A pair of matching earrings centred by 5 carat emerald cut Sri Lankan sapphires and a 39 carat unheated emerald cut Sri Lankan sapphire solitaire ring complete the composition.
Another suite reveals angular, horizontally arranged outlines formed of precision-set emerald cut, baguette cut and round pavé diamonds. A 10 carat radiant cut Fancy Intense Yellow diamond appears to float at the centre of a necklace, exuding an enigmatic brilliance. A pair of earrings are set with perfectly matched 3 carat radiant cut Fancy Intense Yellow diamonds.
Showcasing a dramatic, sculpted silhouette, an ornate cuff is anchored around an 18 carat cushion cut Fancy Intense Yellow diamond, suspended above lustrous snow-set round pavé diamonds.
A pair of earrings are illuminated by 6 carat radiant cut Fancy Yellow diamonds within a contemporary design, their outer edge accented by a row of diamonds that angles gently upwards and around to encircle the earlobe, creating maximum impact. A ring features a trio of cushion cut Fancy Vivid Yellow diamonds, set on a yellow and white round pavé diamond band.
A further yellow and white diamond suite is set with a 5 carat radiant cut Fancy Intense Yellow diamond, from which a single line of round brilliant yellow diamonds extends outwards, contrasting with round brilliant, oval and baguette cut white diamonds. Guided by the same design aesthetic, a pair of earrings are set with 3 carat radiant cut Fancy Intense Yellow diamonds.
An all-white diamond suite is crafted with over 148 carats of exceptional Graff diamonds. The necklace features a profusion of stones set into a graphic display, with a central motif formed of sculptural half-moons radiating from single oval diamonds, paired with 5 carat round brilliant stud earrings and a 10 carat round brilliant D Flawless diamond solitaire ring.
Graff’s new campaign presents the House’s High Jewellery creations at their most evocative and expressive: timeless yet daring, powerful yet poised. Shot by Liz Collins, at the heart of each visual shines the embodiment of glamour and elegance, model Bibi Breslin.
ABOUT GRAFF
For over 65 years, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.
OUR HISTORY
Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff as CEO. To this day, the journey of every jewel is overseen by a member of the Graff family with passion, experience and uncompromising attention to detail at every stage. With over 70 stores worldwide, Graff has ambitiously grown from its foundation in the UK to achieve a global presence.
IMPORTANT STONES
Throughout its rich history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highest clarity diamond ever certified by the GIA and the world’s largest square emerald cut diamond, The Graff Venus, The Lesotho Promise, The Delaire Sunrise, The Wittelsbach-Graff, The Graff Perfection, The Graff Pink and The Golden Empress.
THE MOST FABULOUS JEWELS IN THE WORLD
Our Unique High Jewels are designed and crafted in the Graff atelier, where our master artisans employ stone-led design techniques to emphasise the beauty of each individual stone. This highly-personalised approach extends to our bridal jewellery, with Graff engagement ring collections featuring unique settings that celebrate each and every diamond
