The tennis star, ranked No. 6 in the world on the ATP Tour, selects Gerald Charles
among independent watch brands
Geneva, 19th January 2026 – Gerald Charles is proud to announce a new collaboration
with Australian tennis star Alex De Minaur, who has deliberately chosen to partner with
an independent Maison, marking the beginning of a shared journey rooted in
performance, precision, and independence.
Turned professional in 2015, Alex De Minaur is internationally recognised for his
exceptional speed, defensive skills, and relentless intensity on court – qualities that have
earned him the nickname “Demon” among fans and peers. In July 2024, he reached a
career-high ATP singles ranking of World No. 6, cementing his status as Australia’s
leading male tennis player of the past 20 years.
De Minaur’s Grand Slam record includes multiple Quarterfinal appearances at the US
Open (2020, 2024, 2025), Roland Garros (2024), Wimbledon (2024), and the Australian
Open (2025). Having started playing tennis at the age of four and trained in Alicante,
Spain, his career reflects discipline, resilience, and a constant pursuit of excellence –
principles deeply aligned with Gerald Charles.
Alex De Minaur will next take to the court at the Australian Open in Melbourne, wearing
the Maestro GC Sport Tennis in Yellow, a striking timepiece from the GC Sport
collection that is now sold out
Commenting on the collaboration, Alex De Minaur said:
“I am incredibly proud to partner with Gerald Charles. People who know me know I am a
watch guy. To represent and work closely with a brand founded by Gérald Charles Genta
and built in his name and vision is something very special to me. I am beyond excited to
work with such a unique company of horology enthusiasts and can’t wait to get started
on my own signature line.”
He added:
“When the opportunity to work with Gerald Charles came up, I met with Federico and the
team. I loved their energy and ideas and was immediately sold on their genuine
enthusiasm for creating exclusive, exciting legacy pieces that remain true to the brand’s
unique designs and shapes, without compromising the quality and expertise Gérald
Genta envisioned all those years ago. I feel privileged – and feel a responsibility – to carry
the Gerald Charles brand forward with professionalism, innovation, and precision, all
traits I have relied on throughout my career on court.”
Federico Ziviani, CEO of Gerald Charles:
“We chose Alex not only for the exceptional professional athlete he is, but also for his
genuine passion for fine and vintage watchmaking. Beyond his performance on court, we
were impressed by his cultural sensitivity and deep appreciation for horology – values that
resonate strongly with the spirit and heritage of Gerald Charles.”
Designed and developed with professional athletes, the GC Sport collection represents
the pinnacle of performance watchmaking at Gerald Charles. Crafted in Grade 5
titanium, it is the lightest watch in the Maison’s collection. The model features a lefthand screw-down crown to prevent rubbing during intense activity, as well as a Velcro
strap designed to enhance comfort and ergonomics. The watch meets the Ergonteq
standard, an in-house concept developed by Gerald Charles to ensure optimal
wearability, ergonomics, and performance.
This collaboration marks an important new chapter for Gerald Charles, uniting
contemporary athletic excellence with the Maison’s uncompromising standards of
design, innovation, and independent watchmaking.
