About Us

About Us

ATTAR UNITED
Attar United’s Journey Through Time

2012

Inside Attar United- 2012

The Birth of Attar United

Attar United was founded from a passion for excellence, driven by the belief that watches should be both timeless and iconic. Omar and Mohammed Saddik Attar have made their mark in the world of luxury watches, establishing Attar United and collaborating with some of the most prestigious watchmaking and jewelry brands.

2013

Attar United Unveils the First Chopard boutique in KSA

Attar United opened the first Chopard boutique at Riyadh’s Panorama Mall, especially designed to provide a unique, personalized experience for shoppers searching for priceless jewelry and watches. Inaugurated in the presence of Chopard’s co-President Karl-Friedrich Scheufele, the boutique offers guests a unique experience in a plush, comfortable and intimate setting.

2015

Second Chopard boutique in Kingdom Centre, Riyadh 

Attar United opened its second Chopard boutique in the heart of the Kingdom’s capital at the prestigious Kingdom Center. Designed by world-renowned French architect, Thierry W. Despont, the boutique’s classic interior complements its exquisite jewelry collections, watches and accessories, while catering to all tastes and styles.

2016

Largest Hublot boutique in the world in Khobar

Attar United partnered with Hublot to open the brand’s largest boutique globally, situated at Al-Sheikh Avenue in Al-Khobar, a hub for renowned luxury brands. “Our Al-Khobar boutique is the biggest worldwide, and we expect great success. Saudi customers have shown growing interest in our watches, and this is our way of ensuring we meet the local market demand,” said Ricardo Guadalupe, CEO of Hublot.

2017

Attar United expands by opening its third Chopard boutique and second Hublot boutique in Panorama Mall, Riyadh

Attar United’s mission is to provide its guests with an intimate and personalized experience and maintain the unique environment of Chopard boutiques, famous for their elegant yet warm atmosphere that highlight the brand’s stunning jewelry, watches and other finely crafted luxurious products. 
Attar United opened its third Chopard boutique in one of Al-Khobar’s newest landmarks, Al- Sheikh Avenue. In the same year, Attar United also opened their second Hublot boutique in Riyadh’s Panorama Mall as part of the company’s desire to expand, foster excellence and develop their partnerships with the world’s leading watch brands.

2018

Hublot’s third boutique opens at Le Prestige Mall

In collaboration with Attar United, Hublot has opened a new boutique in Jeddah, marking the brand’s third location. Situated at Le Prestige Mall on King Abdulaziz Road, a prime destination for luxury shoppers, the boutique offers VIP services, providing an exceptional atmosphere for guests to enjoy exclusive previews.

2019

Hublot opens its second boutique in Riyadh

As part of their ongoing commitment to growth, Attar United teamed up with Hublot to launch a second boutique in Riyadh, located in the Fashion Village within the new extension of Kingdom Center.

2020

Attar United opens flagship Chopard boutique and first Graff boutique in Kingdom Centre, Riyadh

In July 2020, Chopard unveiled its flagship boutique at Kingdom Center in Riyadh, becoming the brand’s fourth location in the Kingdom. In September 2020, Graff opened its first boutique in Saudi Arabia, also located at Kingdom Center in Riyadh. By December 2020, Hublot celebrated the opening of its boutique at El-Khayyat Center in Jeddah.

2021

Saint Louis Opened its first boutique in Riyadh

A few months later, in March 2021, the prestigious Saint Louis boutique opened at Olaya Towers in Riyadh.

2023

Azza Fahmy & Gerald Charles Launch in KSA

Continuing to expand and diversify its luxury brand portfolio, Attar United became the exclusive retailer for Azza Fahmy in Saudi Arabia in June 2023. In August of the same year, Attar United partnered with Gerald Charles as an official retailer to launch the world’s first mono-brand boutique.

2024

Azza Fahmy’s Grand Opening in September

Attar United’s journey of success continues with the grand opening of Azza Fahmy in September, featuring an in-boutique official celebration and an exclusive evening with the brand’s closest friends and VIP clients.

Mohammed Saddik Attar

Co-Founder & CEO

Omar Saddik Attar

 Co-Founder & Board Director

Samer Saddik Attar

Brand Director

Mohammed Saddik Attar

Co-Founder & CEO

Omar Saddik Attar

 Co-Founder & Board Director

Samer Saddik Attar

 Brand Director